Post by Unique Logic

What Is the Difference Between a GEO Agency and an SEO Agency? People are still searching, but they are not always clicking through to websites first. More users now get recommendations, summaries, and comparisons directly from ChatGPT, Google AI Overviews, Perplexity, and similar platforms. That means online visibility is no longer only about ranking on Google, but also about whether your brand appears where decisions are already being shaped. The difference between SEO and GEO comes down to what each one is trying to improve. SEO focuses on rankings, traffic, and clicks from traditional search engines. GEO focuses on helping brands appear in AI generated answers through mentions, citations, and answer inclusion. As search behaviour continues to change, many businesses will need to think about both. 生成式搜尋優化公司與搜尋引擎優化公司有甚麼分別？ 現在的用戶仍然會搜尋資料，但很多時候已經不會先點進網站，再慢慢比較。愈來愈多人會直接透過 ChatGPT、Google AI 總覽、Perplexity 等工具，先看摘要、比較結果和建議名單。這代表網上曝光已不再只是關於 Google 排名，而是品牌有沒有出現在真正影響決策的位置。 SEO 與 GEO 的分別，在於兩者優化的重點不同。傳統搜尋引擎優化著重排名、流量和點擊。生成式搜尋優化則著重品牌是否出現在 AI 生成答案之中，包括被提及、被引用，以及被納入答案。隨著搜尋行為持續改變，很多企業都需要同時思考這兩個方向。 Read the full article: (English) 👉🏻 https://lnkd.in/gtG7NYJe (繁體中文) 👉🏻 https://lnkd.in/gEdxN_9s (简体中文) 👉🏻 https://lnkd.in/gSTTBZx3 #SEO #GEO #AISEO #SearchMarketing #DigitalMarketing #ContentStrategy #AISearch