Post by Unilever

Ad Age interviews Unilever CMO Leandro Barreto on why creative excellence is the ultimate competitive advantage in an era of automated sameness.    Leandro highlights that Dove’s long-running Real Beauty campaign has become a masterclass in the power of consistency, authenticity and maintaining relevance.    And Vaseline’s shift to a community-led approach has delivered double digit growth for three consecutive years.    Read the full interview here: https://lnkd.in/dg4VE5-k #UnileverNews