Post by Unilever

As an Official Personal Care Sponsor of the FIFA World Cup 2026™, Dove is showing up with a social-first campaign that puts the next generation of women’s football fans and players front and centre, championing every girl who loves the game.    ‘The Game is Ours’ campaign kicks off with a film built entirely from the sounds of girls’ bodies playing the sport they love.    Bringing this message to life beyond the film, Dove captures real joy live at the games, sharing it globally on social and taking over Rockefeller Center in New York with images of girls from around the world.    The brand is also working with nano and micro influencers throughout the tournament and has limited-edition products in stores globally, with every purchase supporting the Dove Body Confident Sport programme.    #UnileverPCxFIFAWorldCup #KeepHerConfident #UnileverBrands #TheGameIsOurs #FIFAWorldCup2026

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