Post by Unilever

Name: Dove’s r/eal Reviews campaign sparked over 1 billion impressions and cultural relevance, driving Des
Uploaded: 2026-07-01T14:00:04.908Z
Channel: Unilever
Description: Dove’s r/eal Reviews campaign sparked over 1 billion impressions and cultural relevance, driving Desire at Scale for Unilever and winning six coveted Cannes Lions - two Gold, one Silver and three Bron

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Dove’s r/eal Reviews campaign sparked over 1 billion impressions and cultural relevance, driving Desire at Scale for Unilever and winning six coveted Cannes Lions - two Gold, one Silver and three Bronze awards. With complete confidence in the product’s superior science, Dove invited Redditors to share their thoughts on its Intensive Repair Hair Mask and made them a promise: whatever you write, we’ll publish the first 50 reviews – with permission, without edits. Reddit’s culture thrives on unfiltered honesty which Dove saw as an opportunity to show total transparency, amplifying the unfiltered reviews on social and on billboards at its Manhattan pop-up. Emily Barfoot, Head of Dove US for Beauty & Wellbeing, shares more in this video. https://lnkd.in/gZsdgkqX #UnileverNews

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