Post by Unilever

On Think with Google Frontier CMO Podcast, Leandro Barreto shares how Unilever’s marketing is shifting from broadcast to participation – recognising that growth today is shaped not just by what brands say but by what people choose to say about them.    That shift is redefining the role of creators as collaborators and co-authors, at the same time as AI is enabling us to move from insight to asset in hours rather than weeks, accelerating both the quality and impact of our content.    For more insights, watch the full episode here: https://lnkd.in/eWHMBHnz   #UnileverInsights

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