Post by Unilever

Name: Desire at Scale is a fundamental shift in how we’re elevating the quality, relevance and reach of ou
Uploaded: 2026-06-30T11:00:32.062Z
Channel: Unilever
Description: Desire at Scale is a fundamental shift in how we’re elevating the quality, relevance and reach of our brands and why Unilever has won 35 Lions at the Cannes Lions International Festival of Creativity

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Desire at Scale is a fundamental shift in how we’re elevating the quality, relevance and reach of our brands and why Unilever has won 35 Lions at the Cannes Lions International Festival of Creativity 2026. We’re generating demand for our products through superior science, best-in-class aesthetics, visibility and sensorials. Building brands that are talked about, recommended by many to many, and are culturally relevant. This is the single biggest driver of volume growth in our Power Brands which, in Q1, grew underlying sales by 5% with 4% volume. #UnileverInsights

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