Post by Unilever

Name: Dirt Is Good’s campaign Dirt Is Glory has so far reached 120 million people, making it OMO’s most so
Uploaded: 2026-04-14T14:32:28.364Z
Channel: Unilever
Description: Dirt Is Good’s campaign Dirt Is Glory has so far reached 120 million people, making it OMO’s most social-first and successful media campaign in years. OMO’s first web series, co-created with Ars

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Dirt Is Good’s campaign Dirt Is Glory has so far reached 120 million people, making it OMO’s most social-first and successful media campaign in years. OMO’s first web series, co-created with Arsenal and Kondzilla, follows 8 grassroots football teams competing in the ‘OMO Varzenal Cup’. By leveraging creators and partnerships, the campaign is deepening OMO’s cultural relevance in Brazil, our second-biggest laundry market. #UnileverInsights

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