Post by Unilever

Name: Rexona’s New York Sweat Club, part of Unilever’s House of Fresh™ concept, brought together football
Uploaded: 2026-07-21T14:30:09.095Z
Channel: Unilever
Description: Rexona’s New York Sweat Club, part of Unilever’s House of Fresh™ concept, brought together football fans, creators and press at our experiential space celebrating the FIFA World Cup 2026™. The activat

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Rexona’s New York Sweat Club, part of Unilever’s House of Fresh™ concept, brought together football fans, creators and press at our experiential space celebrating the FIFA World Cup 2026™. The activation generated 1.16 billion in earned media reach, 627 million in creator reach and 1,027 creator appearances. Guests were invited to take part in shareable experiences including a 360° video experience which let them create content alongside global football stars. Football legends Roberto Carlos, Kerolin, Daniel Sturridge and Ben Foster joined the action too, helping generate over 36 million in reach through their content alone. #UnileverBrands #UnileverPCXFIFAWorldCup #FreshForTheGame

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