Post by Unilever

Knorr’s Silver Cannes Lions winning #ServingSingles campaign achieved 3.5 billion earned impressions and 3.3 million engagements across 29 markets, demonstrating how cultural relevance strengthens brand desire.    The brand identified a shift away from app-led dating towards personal introductions and found that, for 93% of Gen Z, cooking is the ultimate ‘green flag’ on a dating profile.    The campaign invited people to introduce their single friends through cooking, bringing people together over food and shared moments… and boosting match rates to 61%.    #UnileverBrands #CannesLions2026

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