Post by Unilever

Name: In an interview with CNN Business, Unilever CMO Leandro Barreto explains that “the products that sel
Uploaded: 2026-07-15T14:30:01.642Z
Channel: Unilever
Description: In an interview with CNN Business, Unilever CMO Leandro Barreto explains that “the products that sell are the ones that connect with consumers the most. You need to keep the consistency of brands but

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In an interview with CNN Business, Unilever CMO Leandro Barreto explains that “the products that sell are the ones that connect with consumers the most. You need to keep the consistency of brands but change the way they show up.” Vaseline is proof of this. It’s a 150‑year‑old brand that has delivered double‑digit growth over the last five years by combining superior science with creators and cultural relevance to engage with consumers. #UnileverBrands

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