Post by Unilever

The Grocer reports that Hellmann’s is the UK’s first major brand to launch Blue Cheese and Buffalo mayo flavours, tapping into demand for American-style condiments with younger consumers. The new variants build on the momentum created by last year’s launch of Hellmann’s Ranch range in the UK, when its Creamy and Spicy Ranch flavours became the most successful new product launches in the UK flavoured sauces category over the past two years. Read the full article for insights from Richard Vaughan, Marketing Manager, Unilever Foods, about how these launches will drive category growth and brand affinity: https://lnkd.in/eC-pK_V7 #UnileverNews