Post by Unilever

“We are together on this pitch... and we intend to enjoy every moment of it.” ⚽ As the official Personal Care sponsor of the FIFA World Cup 2026™, Rexona teams across the world came together around one shared ambition: to create a product fans could genuinely connect with. What shaped the work was the way global and local teams worked side by side, bringing different perspectives, challenging each other’s thinking, and building something designed to land at global scale. This work truly reflects how our teams operate at Unilever, collaborating across markets to turn collective thinking into ideas that reach millions. Discover how they brought one of Rexona’s biggest football moments to life. #UniquelyUnilever #UnileverPowerBrands #FIFAWorldCup26 #UnileverPCxFIFAWorldCup #FreshForTheGame