Post by Unibail-Rodamco-Westfield

Westfield Rise is opening up a new creative format for brands – the in-mall audio space. In an exclusive partnership with Azerion, a leading European digital advertising platform, Westfield Rise is launching Shopper Audio, an audio advertising format that turns the soundscape of our shopping centres into targetable, measurable media inventory.     Using the innovative technology, advertising messages are seamlessly integrated into the centres’ sound programming through immersive formats designed to adapt to the shopping context and maximise relevance. In short, brands can now whisper into the ears of more than 285 million annual visitors to URW's centres in France.    Campaigns can be targeted by location, time of day or footfall, building on Westfield Rise's deep understanding of visitor journeys. Used alone or as part of an omnichannel strategy alongside DOOH, display and video, Shopper Audio gives brands a genuinely new way to connect with shoppers in moments that matter.     The new audio ad format opens up waves of opportunity for creative campaigns, solidifying the status of the shopping centre as a media platform in its own right.     Follow Westfield Rise for more insight into retail media and exciting brand partnerships    #ReinventBeingTogether #RetailMedia #WestfieldRise #Westfield #ReinventRetail  Candice Mayer-Gillet Antoine Ripoche Anne-Sophie Sancerre Gaëlle Rozeron Perceval de Saint-Seine Chris Lynham Melanie Lalou Grace Charge Grace Herbert-Lo Margaux Langevin (Michel) Karolina Šustrová Marijana Prtija Camilla Garami (née Adamsson) Jaroslava Matoušová, MBA Marcela Alvarez Aleksandra Mraz