Post by Unframe

For a newsroom with nearly 250 years of publishing history, editorial quality is not just a standard, it is the foundation of reader trust. At NZZ, that quality is supported by a deeply developed style guide, rigorous proofreading standards, and a newsroom built around accuracy, consistency, and credibility. Together with Unframe, NZZ is bringing those standards into a new AI-powered workflow. As Deputy Editor Barnaby Skinner describes in this video, what began as a way to help proofreaders apply complex editorial rules more consistently has evolved into a tool that can support writers across the newsroom, scale institutional knowledge, and help maintain quality across every piece of journalism. We're proud to support the NZZ team as they continue shaping the future of high-quality news. Barnaby Skinner Volker Dietzel Julia Ochsner

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