Post by Under Armour

9 years. One journey built on growth, grit, and an underdog mindset. For Anthony Rotay, leadership at Under Armour has never been about titles; it’s about people. From starting as an Assistant Store Manager to now leading teams across Germany, Austria, the Netherlands, and Belgium, his path reflects what’s possible when you stay curious, trust the process, and keep showing up. Developing leaders across four countries.  Creating stores where athletes feel understood, not just sold to.  Building a culture where teammates take ownership, grow in confidence, and celebrate every win.  What drives him most? Seeing that growth in others. A first sale. A new leader stepping up. A team finding its rhythm and raising the bar together. Anthony’s story is a reminder that in retail, every moment matters. Every interaction. Every challenge. Every step forward.  #LifeAtUA #UAretailEMEA #UAEMEA