Post by umdasch The Store Makers

What happens when a showroom turns into an interactive experience? ✨ Take a look back at the Warema Sun Forum to see how digital solutions are redefining the point of sale. Spanning around 1,600 m², we created more than just an exhibition for WAREMA: a stylised village comprising various 'houses', where visitors can experience innovative sun protection solutions in context and in an emotional, personalised setting. The key lies in a consistently integrated digital customer journey. ➡️ Digital touchpoints provide in-depth product information,  ➡️ A specially developed advisory app allows users to save content via smartphone and create a personal product portfolio,  ➡️ An interactive 'village fountain' serves as a central digital advisory point. The experience is exploratory rather than linear, allowing users to discover content in a playful and self-directed way. This is how a sales area becomes a tangible experience. The result is a showroom that seamlessly connects the digital and physical worlds, which won the Red Dot Design Award in the “Digital Solutions” category in 2021. Want to find out how digital touchpoints can complement your store perfectly? Find out more on our website: https://lnkd.in/d32ZzGD9