Post by umdasch The Store Makers

Throwback: A statement rather than a showroom ⚡🚗 For Lucid Motors’ flagship store on Goetheplatz in Frankfurt, a clear statement was deliberately made: moving away from the traditional car dealership towards an urban brand experience. Here, the concept of ‘premium’ was reimagined – right in the heart of the city. Our Store Makers oversaw the project as general contractors – from complete demolition and technical planning right through to high-quality interior fit-out. With precisely coordinated trades, they laid the foundations for a cohesive brand experience and a space that seamlessly blends design, technology and brand identity. The result: a brand space that doesn’t merely display cars, but captures the essence of design and technology. © Photo credit: Lucid Motors