Post by UM APAC

💡 "Clients are primarily asking agencies to simplify the complex environment. Brand building remains important, but the way brands are built has changed significantly," said Rochelle Chhaya, President, UM APAC, in an interview with exchange4media at Cannes Lions International Festival of Creativity.   She added that with AI, data, emerging platforms, and e-commerce, the current focus is on how technology can drive value for the client while simplifying the fragmented ecosystem. During the interview, Rochelle also touched on taking over the reins at UM, growth in India, and the focus on AI. Read the full interview here: https://lnkd.in/ePV-KjcT #FullColorMedia #StandAgainstBland