Post by UBC Sauder School of Business

Two people can take the same climate‑friendly action — recycling, eating less meat or biking to work — and generate the same environmental results. But a new UBC Sauder study Kate White finds they may perceive the impact of those actions very differently depending on their political beliefs, shaping whether they choose to act at all. Read more: https://bit.ly/4uU2FgX