Post by Tyler Jordan

In 2025, our agency went from losing money and going through layoffs to ending the year with booming profits and new hires. What changed? More than macro conditions, we finally understood how we were using our time… not in some abstract way, I had very specific, operational dashboards and reports that could show me. This meant that we could see which clients were profitable and which clients (even higher-revenue clients) were using more time than they were paying for. We could see which teams were overloaded (and facing burnout) and which had room to add clients. We could very clearly see which services were underpriced, which led to material changes in retainers (note: these changes were made much easier to implement because we had data showing exactly why). That visibility changed how we ran Jordan Digital Marketing. Over three quarters, we grew operational profitability by 88%. Here’s the kicker: the tool that made that possible didn’t exist. So we built it. WeekWize is the time-tracking, time-planning, and profitability-reporting platform I wish I'd had years ago. It’s for agency owners who want to improve profitability by understanding exactly how – and on which clients and services – their team is spending time. If you're struggling with the same kinds of issues DM and let's find some time to talk.