Post by Tyler Pate
Art Director & Illustrator | Consumer Products + Brand Storytelling
Concept sketch → Final vector art ✏️ 🍀 The work doesn’t start in Illustrator — it starts with the idea. Research. References. Rough sketches. Figuring out what works before committing to anything final. For me, working through ideas on paper removes the pressure of perfection. It’s faster to explore, easier to adjust, and helps define the direction before getting lost in details. This concept I created for St. Patrick’s Day started with a simple thought — push the composition and storytelling. Once that idea was clear, moving into execution became seamless. Even the most detailed and textured pieces come from simple beginnings. That level of complexity is planned — not accidental. It’s about understanding the structure first, then layering intention on top of it. When I move into Illustrator, the goal isn’t to figure it out — it’s to refine it. Clean shapes. Strong composition. Thoughtful decisions that carry the idea all the way through. How much of your process is spent exploring the idea before execution? #Illustration #Sketching #DesignProcess #CreativeProcess #AdobeIllustrator