Post by Twopots Design Studio

Some identities are designed to be recognized. Others are designed to change perceptions. For decades, the National Federation of Hepatic Patients and Transplant Recipients communicated from a strictly clinical territory. Its identity was built for patients and medical environments, but not for society as a whole. This project was not about redesigning a logo. It was about repositioning an entire organization. The transformation led to FEH — Spanish Liver Federation. A shorter, more open and universal name built around one very simple idea: Everyone has a liver. The new identity shifts the conversation from illness toward prevention, education and public awareness. From a medical association into a platform capable of connecting with institutions, healthcare professionals and younger generations alike. The visual system is built from a simple geometric gesture: a square interrupted by a diagonal cut, creating a dual reading between the initial “F” and an abstract representation of the liver. But the symbol goes beyond the logo itself. The gesture becomes a flexible graphic device capable of structuring compositions, integrating content and bringing consistency across the entire brand ecosystem. The strategic use of orange also breaks away from traditional healthcare codes to build an identity that feels more contemporary, accessible and human. One of the key aspects of the project was developing a modular identity system for all FEH sub-brands and initiatives, maintaining cohesion through the symbol and typography while color acts as the differentiating element. Because healthcare communication should not be limited to informing. It should also be capable of connecting. Project: Spanish Liver Federation — FEH Federación Española del Hígado Full project on Behance: https://lnkd.in/exbcJ4Xt #BrandIdentity #BrandStrategy #CreativeDirection #HealthcareDesign #DesignSystems

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