Post by Twitch

10 hours. A secret Premier Inn location. Danny Aarons. No script. Last week, Premier Inn became the first UK hospitality brand to run a bespoke campaign on Twitch. 'Night at Premier Inn' was a single live stream hosted by Danny Aarons from an actual Premier Inn room, running from 4pm to 2am. Two interconnected experiences, a live audience along for the ride, and the kind of moments you can only get when nothing is rehearsed. Created in partnership with OMD UK, this campaign brought together live entertainment and brand storytelling in a way that's never been done before in UK hospitality. Missed the record-breaking stream? Check out the VODs below! VOD from 4pm to 6pm: https://lnkd.in/gwR7MfAS VOD from 8pm to 2am: https://lnkd.in/g8FhsgtB