Post by Matthew Braithwaite-Young

Winning strategy requires trade-offs, and tough decisions need to be made. After nearly 20 years, we've facilitated hundreds of strategy workshops, and the best of them always involve facing down tough choices. Our facilitators know the difficult questions that need to be asked, so the trade-offs you make are the right ones. Give me a call if you need help with your strategy challenges. In the meantime, here’s another Strategy Standoff case study - this time from an American ice cream company.