Post by TUM Venture Labs

Name: It doesn't matter whether you're building robotics, AI, or hardware. The sales and marketing questio
Uploaded: 2026-04-30T09:14:03.018Z
Channel: TUM Venture Labs
Description: It doesn't matter whether you're building robotics, AI, or hardware. The sales and marketing questions are always the same and they're the hardest ones to answer! That gap between great technology an

27,083 followers

It doesn't matter whether you're building robotics, AI, or hardware. The sales and marketing questions are always the same and they're the hardest ones to answer! That gap between great technology and real traction is the most common challenge we see across our portfolio, not because the product isn't ready, but because the go-to-market isn't. That's exactly why our team is running for the third time, the High Tech Sales & Marketing Lecture Series, led by Antoine Leboyer from our Software / AI Lab. 4️⃣ sessions, covering everything from Technology Adoption Life Cycles to Scaling, with a strong focus on AI-native strategies ➡️ Supported by domain experts Simon Wilhelm on AI-native visibility, Martin Giese on B2B sales, Valentina Zaburunova on tech branding, and Daniel Heltemes on cold outreach! And yes, there's room to bring your own challenges to the table. ➡️ 20 May: Technology Adoption Life Cycle ➡️ 3 June: Getting Started ➡️ 17 June: Sales Efficiency ➡️ 1 July: Scaling It's not theory, it's about action. ⚠️ Spots are limited, register early! Link in the first comment 👇

Video Content