Post by TUI

Why do travel and sports work so well together? 🏃🌍 For us, the answer is clear: Sports create moments that inspire people to travel. From marathons in Rhodes, Cyprus and Palma to international sports events: With the strategy “𝘾𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙤𝙘𝙘𝙖𝙨𝙞𝙤𝙣𝙨 𝙩𝙤 𝙩𝙧𝙖𝙫𝙚𝙡”, we attract travellers, colleagues and local communities alike, strengthen destinations and help extend the season. This creates real impact — for local businesses, jobs and the overall tourism ecosystem. 🏆 This strategic approach to combining travel and sports has now been recognised: The team received the Deutscher Preis für Wirtschaftskommunikation in the category #Sports #Sponsorship. A great achievement for everyone involved — and a strong confirmation that travel and sports truly are the perfect match. Congratulations to all teams behind this success. 🎉 And now over to you: Which sports experience would inspire you to travel?

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