Post by TUI

Where happiness meets hospitality: TUI BLUE's debut in the Kingdom of #Bhutan 🇧🇹🍀💙 Let's take a new step in #Asia: In May 2026, we will open the country’s first TUI BLUE hotel, bringing our lifestyle hotel brand to this unique destination. The approach is simple and local: We work closely with partners in the country and respect Bhutan’s values, culture and nature. The new TUI BLUE Paro Taktsang will offer an upscale, contemporary experience designed for modern leisure travellers seeking cultural immersion, wellness and curated local experiences. Bhutan stands for mindful travel and a strong focus on happiness. This fits perfectly with TUI’s ambition to grow responsibly and create meaningful experiences for our guests – while supporting local communities in the long term. 🤝