Post by TUI

💃 A destination takes off – and flies around the world 🇪🇸🌍✈️ We have given one of our a new Boeing 737-8 a special name: “𝙅𝙚𝙧𝙚𝙯 𝙙𝙚 𝙡𝙖 𝙁𝙧𝙤𝙣𝙩𝙚𝙧𝙖”. With this, a unique city in Andalusia becomes a flying ambassador across our international network. Jerez stands for the true spirit of southern Spain – from flamenco and sherry to rich culture and authentic experiences. By bringing this name into the sky, we shine a stronger spotlight on the region and connect even more travellers with the Costa de la Luz: Over 300 hotels in the region, around 140,000 seats to Jerez in summer 2026 and strong demand for authentic local experiences, from city tours to sherry tastings – all supported by TUI Musement. Thank you to all our partners, teams and everyone involved in bringing this special moment to life. Special thanks to Aage Duenhaupt, Benjamin Jacobi, Regine Keppler, Susanne Stünckel, Dan Goldspink, María Sierra Martín and the teams of TUI Musement, Aena, the city of Jerez and the tourism colleagues of Andalusia. 📸 by Gregor Schläger