Post by TUI

💙 10 years of TUI BLUE 💙 What started with a single hotel on the Turkish Aegean has evolved into TUI’s largest hotel brand, with more than 100 hotels across 24 countries worldwide. 🌍 "TUI Blue has shaped the way we think about leisure hotels for the past ten years. By consistently focusing on guest needs and evolving expectations, we have built a brand that combines scale with individuality", says Artur Gerber, CEO TUI Hotels & Resorts. And this is only the beginning. With more than 40 new hotels planned in the coming years, TUI BLUE continues to expand globally while shaping the future of travel through increasingly personalised guest experiences. To celebrate this milestone, TUI BLUE is marking its 10th anniversary with special activities for guests across its hotels throughout summer 2026. 🎉 💭 What is your favourite TUI BLUE memory? Let us know in the comments below.