Post by The Tuck School of Business at Dartmouth
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"Tuck does not traditionally bear the reputation of a marketing school," says Lenford "Lenny" Rowe T'27. "And that’s exactly why it’s underrated." Before coming to Tuck, Rowe spent seven years working on global brands at PepsiCo and Nestlé. This summer, he's headed to Nike as a marketing intern. "Tuck hasn’t just prepared me for Nike; it’s reshaped how I think about customers, brands, and leadership," he says. "To be a strong brand manager, you need analytical rigor and a creative and empathetic approach to consumer behavior. Tuck delivers that, quietly but consistently."