Post by Tuck Knowledge in Practice

"My mantra in [my Retail Pricing Analytics] course is there’s only one strategy for any company, whether it is retail or B2B or B2C. It’s dynamic pricing. That’s the strategy," says Tuck's Praveen Kopalle. On the latest episode of the Tuck Knowledge in Practice podcast, Kopalle explores the complexities of AI-driven pricing and how consumers respond to it. "Pricing brings in principles from economics, operations, marketing, consumer behavior, psychology, finance so on. And you need a combination of all of these factors to really figure out that sweet spot," he says. Listen whenever you get your podcasts: https://lnkd.in/eFBJ3XVM

Video Content