Post by TRUMPF

“In many companies, the machine price is still the key buying criterion.” That’s what we hear again and again in conversations with manufacturers. And it sounds reasonable – after all, the purchase price is visible, comparable, easy to justify. But it’s also misleading. Because, as Tobias Reuther puts it: 👉 “What really matters are the long-term part costs.” Not the machine. Not the investment. The cost of every single part you produce over years. And that number is shaped by factors that rarely make it into the initial decision: “How much scrap does the machine produce?” “How efficient are the upstream and downstream processes?” “How fast is service when something goes wrong?” Or in his words: 👉 “It’s not just downtime that matters – it’s how quickly you recover.” That’s where true productivity is decided. And that’s exactly where solutions like our 1000 series come in: 👉 lower entry investment 👉 high process reliability 👉 strong part-cost performance from day one