Post by True Ventures

Most veterinary care systems were built for transactions, not relationships. Appointments, one-off visits, fragmented records. It worked, but it didn’t scale with how people actually care for their pets. Steven Eidelman, Ben Jacobs, and the team at Modern Animal took a different approach early on: design the entire experience as a connected system — membership, clinics, software, and care teams working together. What Chewy announced this week is a continuation of that idea at a much larger scale. Not just more clinics, but a fully integrated healthcare ecosystem, where digital and physical care finally operate as one. We partnered with Modern Animal in 2020 when the model was still early and unproven. What stood out wasn’t just the product, it was the clarity around what needed to change, and the discipline to build it end-to-end.