Post by True Ventures

Most AI companies are building on top of models. The harder problem is everything around them: context, signal, and what actually drives decisions. That’s where Nectar Social is working. Named to the Forbes AI 50 Brink List, Nectar Social is building at the layer where AI meets real-world interaction, turning messy, unstructured social data into something teams can actually use. What stands out isn’t just the product direction. It’s the clarity behind it. Misbah Uraizee and Farah U. are approaching the space with a technical lens and a clear point of view on where this is going. The Brink List highlights companies on the edge of what’s next. This is what that looks like in practice: early, technical, and still taking shape. And that’s usually where the interesting things start.