Post by True Ventures

Hair color has been stuck between two bad options for decades: expensive salon visits or generic box dye. Amy Errett saw that gap before most people were even thinking about it. What led us to our early belief in Madison Reed wasn't a better product — it was Amy's vision for a completely different system. Color that's personalized, accessible, and improves over time. Technology and licensed colorists working together, not replacing each other. This Fast Company piece by Elizabeth Segran, Ph.D. captures what makes it work: Madison Reed didn't just build a brand people buy from. They built one people stay with. That's the hardest thing to do in consumer. We believed in Amy and Madison Reed early. Watching that belief compound into what they've built has been one of the best parts of this journey. Worth the read: https://lnkd.in/eACFpdjF