Post by Triumph Group

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Iconic isn’t only on red carpets. It lives in the everyday - when you don’t dress up, when you don’t try too hard. It’s walking the dogs in just a robe and underwear. Cooling off in the subway breeze. Jumping in the fountain, clothes and all. Because when you’re comfortable enough to own it, the everyday becomes unforgettable. And the ordinary turns iconic. That’s what sloggi does. That’s sloggi Everyday Iconic. With SS26, we’re championing this platform across markets through a 360° campaign - activating consumers at every touchpoint, with a strong focus on wholesale and our trusted retail partners.

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