Post by Triton Digital

Building a stronger audio monetization strategy starts with looking beyond CPM. In his Sounds Profitable article, Mattia Verzella explains why publishers should evaluate direct sales, programmatic, and backfill by the role each revenue channel plays. Read more: https://hubs.ly/Q04nqDt-0 #ProgrammaticAudio #PodcastAdvertising #DigitalAudio #AdTech #Podcasting