Post by Trevor Ginn

📊 **Weekly Amazon News Round-up** Here's what matters this week on Amazon Seller Central: ⚡ **Rufus Now Remembers Every Shopper** - Persistent account memory shipped in April. Past purchases, preferences, household details now filter before keywords. Listing attributes are the new ranking layer. Audit your Listing Quality Dashboard within 30 days or lose visibility to better-tagged competitors. ✅ **Amazon Pauses Ad Payment Deduction Until August 1** - Seller boycott worked. Amazon deferred the credit card payment removal, giving you 3.5 more months of float. You keep your 2-2.5% cash back rewards for now. 💰 **April Triple Squeeze: 3 Fee Hikes in 11 Days** - Credit card ad payments end April 15. 3.5% FBA fuel surcharge kicks April 17. USPS adds 8% surcharge April 26. A $50K/month seller faces $800-1,200 in new monthly costs. Model this now. 🛰️ **Amazon Acquires Globalstar for $11.6B** - Satellite operator acquisition signals satellite-powered commerce network coming. LEO internet + last-mile logistics = expanded delivery zones. Long-term play, but watch this space. 📦 **3.5% FBA Fuel Surcharge Live April 17** - Effective immediately on all fulfillment fees. MCF and Buy with Prime follow May 2. Margin pressure is real. 🏷️ **Reference Pricing Crackdown April 23** - List Price verification tightens. Typical Price recalculates May 18. Inflated reference prices or persistent coupons risk losing strike-through pricing. Conversions can drop 15-20%. 🌡️ **Meltable FBA Inventory Deadline April 20** - Heat-sensitive products stop being accepted at FBA centers today. 58,000 ASINs flagged. Miss this and you face disposal fees + unfulfillable listings. DM me if you want to discuss growing your brand on Amazon.