Post by Trendyol Group

On a platform with 40M+ users, recommending what's simply "popular" isn't personalization — it's noise. That's exactly the problem our Data Science team set out to solve. In the first episode of "Behind the Algorithms" — our new video series — Egemen Karabiyik walks you through the Swing Algorithm: how we moved beyond popularity bias to build product discovery that actually works at scale. Watch the full episode at the link in the comments, and stay tuned for the next ones!

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