Post by Trendtracker

Procter & Gamble’s journey from idea to product can stretch over several years. For brands like Gillette, Pampers Professional, and Olay, success often depends on identifying a unique ingredient that can drive innovation, doing so before the competition becomes aware of it. However, one of the biggest challenges in this process is navigating the complexities of research. Valuable ingredients are often scattered across various sources, and manually sorting through this information can consume precious time, especially during those critical early phases when having a head start is crucial. That's where Trendtracker comes in. We give Procter & Gamble's teams a structured way to surface those signals and the context around them, so promising ingredients reach validation faster and the whole cycle moves quicker. One idea sourced through the platform, barely on anyone's radar at the time, became a successful product in market. Read the full story 👇 https://lnkd.in/eJaU3fs3