Post by Travel And Tour World

TTW's conversation with the Global Chief Development Officer, Agnès Roquefort for Luxury & Lifestyle Brands at Accor surfaced something that reframes how the entire sector thinks about hotel growth. More than half of Accor's entire development pipeline isn't new builds. It's conversions. 55%+. Existing assets, repositioned under stronger brands, with dedicated teams built around each one. That's not a footnote. That's a strategy. While most of the industry is still measuring success by groundbreakings and ribbon-cutting ceremonies, a quieter game is being played — absorbing what already exists and making it work harder. It changes how you read every big hotel announcement you see in your feed. So here's what we're genuinely curious about — which hotel group do you think is doing this best right now? And how would you even know from the outside? Full interview in the comments.