Post by TMSA - Transportation Marketing & Sales Association

Why Benchmarking Matters More Than Ever In this episode of On the Move, Jennifer Karpus-Romain sits down with Sarah Ahern of PATH Growth to discuss the value of benchmarking, strategic growth, and the evolving role of sales and marketing in transportation. As TMSA's partner on the 2026 Sales & Marketing Benchmark Study, Sarah shares why industry data matters, what organizations can learn from comparing performance against peers, and the trends shaping the future of transportation marketing and business development. The conversation also explores lessons from Sarah's work with executive leadership teams, insights from her ELEVATE company leader session, and practical advice for organizations seeking sustainable growth.