Post by Transform magazine

What if the most human brands were born in labs? 👉 https://lnkd.in/erA34v-N 🟨 Sophie Roux, co-founder and brand strategist at BrandSilver | Création & stratégie de marque, explores how brands help deep tech and healthcare innovators move from the lab to society. 🗣 "This is why the notion of a love brand, so often held up as the ultimate horizon, feels misaligned in these complex sectors. A company developing a medical technology, a clinical AI platform or a critical industrial solution does not primarily need to be 'adored.' It needs to be acceptable..." #branding #brand #rebrand #design #strategy #transformmagazine