Post by TransFi

Most tokens are built for the blockchain. Very few are built for the buyer. The distribution gap in Web3 isn't talked about enough. A project can have a solid contract, an audited protocol, and a real use case, and still fail to reach users because the infrastructure between the token and the buyer's wallet is broken. Here's what that gap actually looks like in 2026: 4B+ people still can't buy tokens with the payment apps they use daily Compliance rules differ across every single market, most teams skip countries rather than solve it. Thin liquidity at launch moves prices before the community even gets in The teams that win don't just ship a good token. They make it easy to reach, regardless of where the buyer is, what they're paying with, or what chain they're on. What's been your biggest distribution challenge at launch? Would love to hear from builders in the comments. Raj Kamal | Rahul Sahni