Post by Tourism Ireland

We were delighted to have 12 tourism businesses from the island of Ireland with us in Paris yesterday, for our B2B workshop and networking event with 35 French luxury travel buyers. The event presented a valuable platform to showcase the island's luxury tourism offering – including our boutique hotels and luxury resorts, as well as our rich culture and heritage. The French buyers also enjoyed tastings from Belfast Distillery Company - McConnell's Irish Whisky. Our aim is to ensure that the island of Ireland is top of mind when the French luxury travel buyers are recommending destinations to their high-net-worth clients, ultimately securing a greater share of their business for Ireland in 2026 and beyond.