Post by TORC Executive Marketing

We'll fight you on this one: Commenting before outreach is a waste of time Does it help? Sure. If you already have leads coming in, you have a dedicated SDR, and it's a million dollar offer.... But, if you're a tech founder who just finished spending months and probably years building, you need to get conversations going... yesterday. You're already burned out from the build. LinkedIn and distribution are their own mountain. Every founder we work with has something unique. But, they pitch features instead of the emotions tied to the pain points.... and outreach feels futile. "Look at what it does!" instead of "Here's the time it saves you" or "Here's the relief you get." You assume the product sells itself. It doesn't. No matter how amazing (you think) your product is. The other mistake? Thinking impressions and engagement = sales It doesn't work that way. People don't just DM you because your posts are good, because the features solve 1 pain point. ...ignoring that ever growing "Linkedin commenting just isn't working" feeling. You have to expand your network constantly. Connection requests to your ICP. Then a real conversation, not a pitch as soon as they accept. Something like: "Hey NAME, appreciate you opening the door. Curious what made you accept, was there something on my profile you found valuable?" Sounds hokey. Works incredibly well, especially if you don't have $15k+/month for thought leader ads or the full warm outreach shabang. Set the foundation with your profile, then your content: → 50% top-of-funnel content: his story, his background as a businessman, showcasing his thinking [humbly] first] → 40% mid-funnel: case studies, contrarian takes → 10% bottom-funnel: the actual salesy stuff. → Sales Nav list building, connection requests, then a similar message to the above 2 days later Results in month 2 for our client: 77 conversations started by my team 12 sales calls booked by our client 6 closed $200K in annual revenue Stop wasting your time on warming up leads that may or may not go anywhere. You need to get sales calls going, now. Do you not? Build the product. Then build the path to the people who need it. ...or, have a meltdown like Homelander in The Boys series finale Want results like this? DM us to see how we get these conversations started for you. P.S., Got an argument on why commenting first is better? Let's hear it 👇