Post by TORC Executive Marketing

Your best content isn't top of mind. (It's buried in stories you forgot you had) Most tech execs post what THEY think sounds impressive. Their audience wants something else entirely. We interview clients using AI-assisted questions built for their exact ICP. One CISO client came in guarded. Worried we'd pry too deep. We started simple: "Best and worst thing that happened this week?" She lit up. Told us about trying curling for the first time. Then we asked about a privacy-security turf war she'd navigated. What came out: → External contractors vs. internal team → Legal billing hours getting threatened → Redlined documents used as weapons → Everyone protecting turf instead of patient data Her solve? She picked up the phone. "People forget to do that. They email, email, email. I just called and said, we're trying to work together, not prove who knows more." That answer never surfaces in a generic questionnaire. The warmup built trust. The AI-assisted questions targeted her audience. The combination unlocked real positioning content. Stop guessing what to post. Start extracting what your ICP actually wants to hear. P.S. What insight are you sitting on that your audience needs? 👇 ♻️ Repost for the exec posting like PR is pulling the strings ----------------------------------------- 👔 We position tech execs for that next role Email us for a FREE 15-minute positioning consultation