Post by Tom Tailor

What makes a brand campaign successful in a new market? For us, it starts with local relevance. Together with MÄURER & WIRTZ and Bruut Amsterdam, we launched a localised cross-media campaign for Tom Tailor Fragrances in the Netherlands and the wider Benelux market – combining emotional storytelling with a data-driven media strategy. Instead of simply scaling global communication, the campaign was tailored to local media habits and audience expectations across social media, YouTube and cinema. The result: – 17.7 million times our campaign was seen across channels – 1.7 million people reached – A highly targeted approach focused on audiences aged 18–40 – Increased visibility and consideration for Tom Tailor Fragrances in the Dutch market “An important step in our international expansion with a strong focus on emotional storytelling for the Dutch market. Local relevance meets modern brand management.” – Samantha Barker, Senior Manager Licenses Because modern brand building is no longer just about visibility – it is about creating emotional relevance in every market.

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