Post by TOMRA

Reuse becomes more powerful when it moves from concept to everyday reality. Recently, TOMRA’s Board and Executive Leadership Team, including our CEO, Tove Andersen, met in #Lisbon, to spend time with local TOMRA teams and see our #reuse concept, operating locally as CopoMais, take another important step forward. 🚀 It's still early, but very encouraging to see ambition moving into real-world execution, supported by strong local teams, committed partners, and the momentum needed to make reuse work. Portugal’s deposit return system is now live too, adding another important part of the circular economy into daily life. For TOMRA, Lisbon reminds us that circular systems are built through local execution, patient collaboration, and the everyday work of making new habits easier to adopt. 💪