Post by TOMRA

2030 is closer than it sounds. That is why the choices being made now matter. At Choose France, TOMRA joined important conversations on the next steps for recycling, resource recovery and deposit return systems. Our President and CEO, Tove Andersen, had the opportunity to meet with President Emmanuel Macron and speak with Mathieu Lefèvre, Minister Delegate for Ecological Transition, as France looks at how to strengthen recycling performance and move circular economy ambitions into practice. #France has started an important process, and we welcome the focus on practical solutions, strong implementation and industry dialogue. At TOMRA, we have spent more than 50 years helping design, build and operate collection and sorting systems around the world. We know that strong recycling performance does not happen by chance. It needs clear policy, proven infrastructure and close cooperation between government, industry, and technology partners. Thank you to President Macron, Choose France, and everyone involved in putting recycling and circularity high on the agenda. We look forward to contributing our experience as France moves from ambition to delivery. 🚀